The Bourbon:30 Show is a live interview talk show with industry leaders and experts. Spirits journalist and Kentucky Bourbon Festival programming director, Steve Coomes, leads discussions covering topics such as bourbon’s ongoing boom and potential bust, hilarious stories from distillery tour guides, why master distillers choose specific proof points, small brands’ struggles for consumers’ attention … and so much more. Join us for these free sessions scheduled on the half hour every day of the festival.