Moderator Steve Coomes will lead this discussion on how well new and innovative whiskey products create consumer excitement, while spurring short and long-term sales. Joining him are

• Blake Layfield, master distiller, Maker’s Mark Distillery
• Dave Bob Gaspar, head of distilling, Town Branch Distillery
• Heather Greene, CEO, Milam & Greene Whiskey
• Steve Nally, master distiller, Bardstown Bourbon Co.
• Nick Smith, distiller, Bardstown Bourbon Co.