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SEPT. 10-13, 2026PRESENTED BY The koetter group

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  • Time for a Change: Upgrading to Your Ideal Bourbon World

    July 22, 2026

    Moderator Steve Coomes will lead this discussion on what our whiskey media panel wants from an ideal bourbon world. Joining him are:

  • Whiskey Writers’ and Influencers’ Panel: Stay or Go?

    July 22, 2026

    Moderator Steve Coomes will lead this always entertaining discussion about what bourbon trends should stay and grow, and which need to go. Joining him are:

  • Tourism: Our Favorite Kentucky Whiskey Experiences and Why

    July 22, 2026

    Moderator Steve Coomes will lead this discussion on where to find the most interesting and exciting bourbon tourism experiences in the Bluegrass State. Joining him:

  • The New Riff Story

    July 22, 2026

    Moderators Chuck Cowdery and Patrick “Pops” Garrett will lead this discussion on the founding and growth of one of Kentucky’s most innovative distilleries. Joining them on the panel are New Riff leaders:

  • Here’s Laughing at You, Kid: A Chat with Comedian, Fathertime Bourbon Founder, Jim Gaffigan

    July 22, 2026

    In this discussion, Steve Coomes will talk with Jim Gaffigan about how Covid shutdowns triggered his interest in bourbon, and how that became an obsession that led to the launch of his own brand, Fathertime Bourbon.

  • Mythbusting! Dispelling Bourbon Lore

    July 22, 2026

    Moderator Steve Coomes will lead this discussion on whiskey myths, how they came to be, whether there’s any truth in them or whether they’re just fun. Joining him are:

  • “Look! Something New!” Does Product Innovation Build Sales?

    July 22, 2026

    Moderator Steve Coomes will lead this discussion on how well new and innovative whiskey products create consumer excitement, while spurring short and long-term sales. Joining him are

  • The Psychology of Scarcity: How FOMO Drives Whiskey Sales

    July 22, 2026

    Moderator Steve Coomes will lead this discussion on how buyers’ fears of missing out on great bottles drives them to panic buy, and how those purchases impact sales forecasts and trends. Joining him are:

  • A Celebration of Women in Whiskey

    July 22, 2026

    Moderator Steve Coomes will lead this discussion on the growing number of women leaders in the American whiskey industry. Joining him are:

  • Is Older Whiskey Really Better?

    July 22, 2026

    Moderator Steve Coomes will lead this discussion on the beneficial impact of age on whiskey, but also the risk of letting it rest longer in the barrel. Joining him are:

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